An Economic Model for Microrenting in Electronic Commerce
نویسندگان
چکیده
This paper analyzes the possibility of a monopoly firm selling and renting a packaged software product. It employs a simple model to analyze the firm's pricing strategy. We observe that the introduction of the rental product leads to an increase in profits, an increase in selling and a decrease in rental prices as a function of the rate of change of the rental price with respect to the quantity sold.
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